A new study by ECC Cologne named “Adventure, Thrill or Risk? Why Customers Order at Wish and Co.” suggests that low prices are more important than quick delivery for many customers. Moreover, these market places score with a certain product exclusiveness. Potential dangers of low quality products often stressed by consumer protection organizations seems to play a less important role for many customers: Half of the customers surveyed consciously accepted quality defects. For more information please click here.